Streaming is
broken.

Fanclubs

Communities

Inner Circles

Fanclubs

are back.

Official fanclub partner for the music industry.

Official fanclub partner for the music industry.

Official fanclub partner for the

music industry.

Find out more

Sign Up

Find out more

Sign Up

Launch your fanclub

Sign Up

Mobile mockup of Hootenanny vault
Mobile mockup of the Bex fanclub on Hootenanny

Supported by

Grow music logo
BPI logo
Innovate UK logo

Don't just take our word for it.

Up to

92%

fewer clicks to process a bill vs Bill.com

Up to

95%

of businesses reported improved visibility

Up to

2.4x

faster invoice processing than legacy software

“We built our fanclub with Hootenanny and have been blown away. The team at Hootenanny are absolutely fantastic. Every artist should have a fanclub.”

Open Stornoway's fanclub

Open Stornoway's fanclub

Sarah Pearson

Stornoway Manager

What your biggest fans are really looking for

What your biggest fans are really looking for

What your biggest fans are really looking for

The fans who buy the tickets, wear the merch and show up every time are looking for something deeper. A place to belong, to connect and to feel part of your journey.

Give them more than merch

Offer stories, demos, rarities and moments that don’t belong anywhere else.

Real connection, not just reach

Move beyond impressions and build direct relationships with the fans who care most.

Turn fandom into belonging

Subscriptions become a badge of honour and a private community.

Support that actually makes a difference

Let your most loyal fans support you directly and feel part of your journey.

Everything you need to run a modern fanclub

Control your fanclub, all in one place

Manage your community, track engagement and understand your most loyal supporters from a single, streamlined dashboard. See what’s resonating, who’s joining and how your fanclub is growing.

Give fans access they can’t get anywhere else

Share demos, behind the scenes moments, early releases and rare content in a private space built for your biggest supporters. Create a home for the stories that don’t belong on social.

Build a community, not just an audience

Create a dedicated space where your fans can interact with you and each other, without algorithms or distractions. Turn followers into a connected, loyal community.

Reward loyalty with exclusive drops

Offer limited edition merch and members only releases directly to your fanclub. Give your biggest supporters priority access and deepen their connection to your brand.

Don't just take our word for it

Don't just take our word for it

Picture of the band Stornoway looking straight into the camera, behind a multi coloured background.

Up to

92%

of businesses reported improved visibility

1

Up to

95%

of businesses reported improved visibility

2

Up to

2.4x

of businesses reported improved visibility

Up to

92%

of businesses reported improved visibility

1

Up to

95%

of businesses reported improved visibility

2

Up to

2.4x

of businesses reported improved visibility

“We built our fanclub with Hootenanny and have been blown away. The team at Hootenanny are absolutely fantastic. Every artist should have a fanclub.”

Open Stornoway's fanclub

Open Stornoway's fanclub

Sarah Pearson

Stornoway Manager

Turn loyalty into predictable income

Turn loyalty into predictable income

Your biggest fans already support you. A structured fanclub turns that support into consistent, annual revenue while strengthening community and retention.
Your biggest fans already support you. A structured fanclub turns that support into consistent, annual revenue while strengthening community and retention.

Annual memberships

No monthly churn. Reliable, predictable income.

Higher lifetime value

Reward your most loyal supporters and increase average fan spend.

Direct audience ownership

Own the relationship, not just the reach.

Start building with Hootenanny

Start building with Hootenanny

Start building with Hootenanny

Whether you are launching your own fanclub or scaling engagement across a roster, Hootenanny is built to support you.

Whether you are launching your own fanclub or scaling engagement across a roster, Hootenanny is built to support you.

For Artists

Launch a fanclub your fans will actually join

Launch a fanclub your fans will actually join

Launch a fanclub your fans will actually join

Create a private space for your biggest supporters, manage exclusive content, understand your audience and build predictable annual income.

Create a private space for your biggest supporters, manage exclusive content, understand your audience and build predictable annual income.

See your earning potential

See your earning potential

For LABELS & INDUSTRY

Scale fan engagement across your roster

Partner with Hootenanny to provide structured fan communities, direct audience data and recurring revenue opportunities for your artists.

Power your roster with Hootenanny

Power your roster with Hootenanny

For Labels & Industry

Scale fan engagement across your roster

Partner with Hootenanny to provide structured fan communities, direct audience data and recurring revenue opportunities for your artists.

Power your roster with Hootenanny

Power your roster with Hootenanny

For Labels & Industry

Scale fan engagement across your roster

Partner with Hootenanny to provide structured fan communities, direct audience data and recurring revenue opportunities for your artists.

Power your roster with Hootenanny

Power your roster with Hootenanny

Use our interactive tools above to estimate your potential revenue.

Use our interactive tools above to estimate your potential revenue.

What artists are saying

What artists are saying

"The fanclub has completely transformed how we connect with our audience. For the first time, our most devoted fans have a private space to engage with us and each other. We’ve seen stronger emotional connections and a big increase in activity, from soundcheck access to daily merch sales. None of this would have happened without the support and guidance of the Hootenanny team."

Oli Steadman

Stornoway

"The team have been incredible in supporting me from the very beginning. They guided me through launch and constantly bring fresh ideas to boost fan engagement and sign-ups. I’ve also seen a clear increase in merch sales, especially through exclusive bundles and CDs. None of this would have been possible without their ongoing support and expertise."

Beth De Bacci

Artist

"The team have been incredible in supporting me from the very beginning. They guided me through launch and constantly bring fresh ideas to boost fan engagement and sign-ups. I’ve also seen a clear increase in merch sales, especially through exclusive bundles and CDs. None of this would have been possible without their ongoing support and expertise."

Beth De Bacci

Artist

"I feel very fortunate to be working with Hootenanny, who have exceeded all expectations from our very first conversation. They’ve helped me create a unique fanclub that makes use of my archive and gives fans special perks like soundcheck access and guest list spots at sold-out shows. The experience has been fantastic, with the team always finding new ways to engage fans and promote the fanclub. Huge thanks to Grace, Chris and Ollie for all their help."

Nick Corbin

New Street Adventure

"Working with Hootenanny has been a total game-changer. They helped shape a fanclub that truly connects – from the Shifting Scenes tour to deep dives into past albums and the safe space we’ve built with the Secret Circle. Fans have told me how much they appreciate the insight, the access, and the sense of community. It’s been an incredibly rewarding experience and it is just the start."

Ernest Aines

Artist

FAQs

FAQs

What exactly is Hootenanny?

How is this different from other platforms?

Who can launch a fanclub?

How do memberships work?

Is it complicated to get started?

Can this work for both independent artists and larger teams?

Everything you need to run a modern fanclub

Control your fanclub, all in one place

Manage your community, track engagement and understand your most loyal supporters from a single, streamlined dashboard. See what’s resonating, who’s joining and how your fanclub is growing.

Give fans access they can't get anywhere else

Share demos, behind the scenes moments, early releases and rare content in a private space built for your biggest supporters. Create a home for the stories that don’t belong on social.

Build a community, not just an audience

Create a dedicated space where your fans can interact with you and each other, without algorithms or distractions. Turn followers into a connected, loyal community.

Reward loyalty with exclusive drops

Offer limited edition merch and members only releases directly to your fanclub. Give your biggest supporters priority access and deepen their connection to your brand.