Streaming is
broken.
Fanclubs
are back.

Streaming is
broken.
Fanclubs are
back.

Streaming is broken.
Fanclubs are
back.

Official fanclub partner for the music industry.

Official fanclub partner for the music industry.

Official fanclub partner for the

music industry.

Find out more

Sign Up

Find out more

Sign Up

Launch your fanclub

Sign Up

Mobile mockup of Hootenanny vault
Mobile mockup of the Bex fanclub on Hootenanny

Supported by

Grow music logo
BPI logo
Innovate UK logo

Don't just take our word for it.

“We built our fanclub with Hootenanny and have been blown away. The team at Hootenanny are absolutely fantastic. Every artist should have a fanclub.”

Open Stornoway's fanclub

Open Stornoway's fanclub

Sarah Pearson

Stornoway Manager

What is a fanclub anyway?

What is a fanclub anyway?

What is a fanclub anyway?

The modern fanclub is for the fans, not the followers. The ones who want more. It’s a home for the stories, demos and unseen moments that don’t belong anywhere else. A dedicated community for the people who really care.

More than merch

Fans want more than just merch: they want the stories, the rarities, and the things only real fans care about.

Proper connections

A direct line to your supporters. No algorithm, no ads - just fans who want to hear from you.

Proof of fandom

A fan's subscription is their badge of honour. Unlocking opportunities and telling the world they’re part of your community.

Reliable revenue

Fans subscribe annually giving predictable, reliable income without the hassle of monthly churn.

Don't just take our word for it

Picture of the band Stornoway looking straight into the camera, behind a multi coloured background.

“We built our fanclub with Hootenanny and have been blown away. The team at Hootenanny are absolutely fantastic. Every artist should have a fanclub.”

Open Stornoway's fanclub

Open Stornoway's fanclub

Sarah Pearson

Stornoway Manager

Your first month with a fanclub

Your first month with a fanclub

Our team will support you as you set up, launch, and grow - so you can focus on the music, not the admin.

Day 1

Day 7

Day 14

Day 30

Launch

Find a home for your archive. Upload unreleased music, videos & photos to your fanclub in moments.

Connect

Start building real relationships with your fans. Message them directly and grow your community.

Grow

Onboard fans at gigs, reward members with real-world perks and

bring the fanclub into the live experience.

Scale

Turn early traction into lasting momentum. We’ll help you scale your fanclub and build meaningful, recurring revenue.

Day 1

Day 7

Day 14

Day 30

Launch

Find a home for your archive.

Upload unreleased music, videos & photos to your fanclub in moments.

Connect

Start building real relationships with your fans.

Message them directly and grow your community.

Grow

Onboard fans at gigs, reward members with real-world perks and

bring the fanclub into the live experience.

Scale

Turn early traction into lasting momentum. We’ll help you scale your fanclub and build meaningful, recurring revenue.

Day 1

Day 7

Day 14

Day 30

Launch

Find a home for your archive.Upload unreleased music, videos & photos to your fanclub in moments.

Connect

Start building real relationships with your fans.

Message them directly and grow your community.

Grow

Onboard fans at gigs, reward members with real-world perks and

bring the fanclub into the live experience.

Scale

Turn early traction into lasting momentum. We’ll help you scale your fanclub and build meaningful, recurring revenue.

Build a home for your fans

Build a home for your fans

Your space

Your space

Not another feed - a home where your music and stories come first. Reach everyone. No spam. No bots.

Not another feed - a home where your music and stories come first. Reach everyone. No spam. No bots.

Image of a stack of vinyl album covers from various artists.
Image of an artist on stage with various messages added around the image.

Real connections

Real connections

A private, safe space where fans can comment, message, discuss and be part of a true community. 

A private, safe space where fans can comment, message, discuss and be part of a true community. 

The vault

The vault

Curate a dedicated archive of rare recordings, demos and moments fans can’t get anywhere else.

Curate a dedicated archive of rare recordings, demos and moments fans can’t get anywhere else.

Image of a stage lit up orange and silhouettes of fans putting their hands in the air
Image of a stack of 3 tickets from different artists.

The exclusive store

The exclusive store

Offer presale tickets and members-only merch, from print on demand t-shirts to custom collectibles.

Offer presale tickets and members-only merch, from print on demand t-shirts to custom collectibles.

Fan AAA

Fan AAA

Make it real with meet-ups, perks at gigs, soundchecks and private events. 

Make it real with meet-ups, perks at gigs, soundchecks and private events. 

Image of a stage lit up at night with bright blue lights shining towards the crowd.
Image of a recording studio with recording equipment on the desk and guitars hanging on the wall.

A place to grow

A place to grow

Keep adding tour diaries, studio updates and fan stories - whenever you want to, when it’s ready. 

Keep adding tour diaries, studio updates and fan stories - whenever you want to, when it’s ready. 

Own your own data

Own your own data

Build an audience of your biggest fans, get to know who they are and what they care about - and reach them when you need to.

Build an audience of your biggest fans, get to know who they are and what they care about - and reach them when you need to.

An image of a crowd at a show with people on eachothers shoulders with hands in the air.

What artists are saying

What artists are saying

"The fanclub has completely transformed how we connect with our audience. For the first time, our most devoted fans have a private space to engage with us and each other. We’ve seen stronger emotional connections and a big increase in activity, from soundcheck access to daily merch sales. None of this would have happened without the support and guidance of the Hootenanny team."

Oli Steadman

Stornoway

"The team have been incredible in supporting me from the very beginning. They guided me through launch and constantly bring fresh ideas to boost fan engagement and sign-ups. I’ve also seen a clear increase in merch sales, especially through exclusive bundles and CDs. None of this would have been possible without their ongoing support and expertise."

Beth De Bacci

Artist

"The team have been incredible in supporting me from the very beginning. They guided me through launch and constantly bring fresh ideas to boost fan engagement and sign-ups. I’ve also seen a clear increase in merch sales, especially through exclusive bundles and CDs. None of this would have been possible without their ongoing support and expertise."

Beth De Bacci

Artist

"I feel very fortunate to be working with Hootenanny, who have exceeded all expectations from our very first conversation. They’ve helped me create a unique fanclub that makes use of my archive and gives fans special perks like soundcheck access and guest list spots at sold-out shows. The experience has been fantastic, with the team always finding new ways to engage fans and promote the fanclub. Huge thanks to Grace, Chris and Ollie for all their help."

Nick Corbin

New Street Adventure

"Working with Hootenanny has been a total game-changer. They helped shape a fanclub that truly connects – from the Shifting Scenes tour to deep dives into past albums and the safe space we’ve built with the Secret Circle. Fans have told me how much they appreciate the insight, the access, and the sense of community. It’s been an incredibly rewarding experience and it is just the start."

Ernest Aines

Artist

FAQs

FAQs

What is Hootenanny?

How much does it cost?

Can I set the price of my fanclub?

Can fans pay monthly?

What do I need to put on my fanclub?

Why is this different from my social media platform?